A study performed by the local university looks into the ups and downs of young adult Snapchat users. Performed by Montana State University’s J. Mitchell Vaterlaus. Using a mixture of focus group methodology and in-depth interviews, they were able to dig into the minds of young Snapchat users to help understand not only why the social media platform is growing at such an impressive rate but also how and why young adults are using it at such a rapid rate.
The study wanted to specifically understand how the use of Snapchat affects the social, romantic and family relationships that the users keep. Thirty four students aged 18-23 were gathered for an ititial focus group where they were asked a number of student lead questions which transformed into high productive organic conversation about their usage habits. 8 total groups were used, each with 4 to 6 participants each. As unique and new information was produced, those participants were pulled aside for a more detailed and in depth one on one interview.
The data from the initial study was quite interesting, and the hope is that it will lead to future studies on a much larger basic. An interesting note that I think is worth discussing, is the phenomenon that most studies revolving social media these days tend to target the negative aspects of the tech. This particular study notes on how Snapchat can have a positive affect on the users family, romantic and social lives. Allowing them to connect with other users in a completely fresh and new way. I think it’s very important that we continue to study how our young adults are using technology. They have more access to it than any other generation before, and it’s imperative that we have a good understanding at both the positive and negative outcomes of this wonderful convenience that has been placed at our fingertips.
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